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About Us

About Us

UNIQUE ELECTRO TRADERS: Your Trusted Partner in Electrical Solutions

Established in 1958, UNIQUE ELECTRO TRADERS has grown to become one of India’s largest and most esteemed Stockists and Suppliers of a Comprehensive Range of Multicore Rubber Cables. With over 65+ years of rich experience in the cables and wires industry, we proudly serve a diverse clientele, including government and semi-government organizations, private sector companies, and renowned builders and architects.

At UNIQUE ELECTRO TRADERS, we believe that convenience and accessibility are paramount to business success. We are committed to upholding the highest standards of safety and efficiency in all our communication solutions, ensuring our clients receive reliable and top-quality products.

As an authorized distributor of leading brands such as UNIQUE CABLES, UNICAB, APAR INDUSTRIES LIMITED, and GOVIND CABLES INDUSTRIES, as well as CROMPTON GREAVES lighting fixtures, Panasonic LED lights, and SCHNEIDER ELECTRIC switchgear, we guarantee a wide selection of high-performance products tailored to meet various needs.

Our competitive edge lies in our unwavering commitment to product quality, reliable supply, timely delivery, exceptional customer service, and competitive pricing. We focus on providing our valued customers with an extensive array of electrical and electronic products, including:

  • Elastomeric Cables (Rubber Cables) : EPR Rubber Cables, PCP Cables, CSP Cables, VIR Rubber Cables, TRS Rubber Cables, Silicone Rubber Cables, Welding Cables, Trailing Rubber Cables, and more.
  • Specialty Cables : Mining Cables, Lift Cables, Marine Cables, Windmill Cables, Fiber Optic Cables, Profibus Cables, HR-90°C Cables, Flat Submersible Cables, and EPDM Cables.
  • Switchgear and Electrical Components : ACB, MCB, MCCB, RCCB, Distribution Boards, Air Insulated Switchgears, Switch Disconnector Fuses, Modular Switchboards, and Contactors.
  • Lighting Solutions : Commercial and Industrial Luminaries, LED Lighting, Incandescent/Halogen Lamps, FTL/CFL, and Accessories.

Under the invaluable guidance of our mentor, Mr. Brijesh C. Bhagatji, we continuously strive for excellence and innovation in our field. His extensive expertise in the wires and cables industry has been instrumental in our journey to becoming a market leader.

At UNIQUE ELECTRO TRADERS, we are dedicated to meeting the evolving needs of our customers and driving progress in the electrical solutions industry.

Awards

Our Achievements

Our Team

Excellence Through Skilled Service

We are able to meet the variegated requirements of our clients due to the assistance of our team of skilled and hardworking professionals. Each employee at Unique Electro Traders is committed to providing outstanding quality of service. We recognize that the customer is the life-line of our organization. Our team is divided into following departments for the smooth execution of our business :

Procurement

Ensures timely sourcing of high-quality materials and products.

Administration

Manages daily operations and organizational efficiency.

Quality

Maintains strict standards to deliver superior products and services.

Marketing

Promotes our offerings and builds lasting customer relationships.

Mission & Vision

Shaping the Future with Integrity and Innovation

Mission

Despite our rapid growth and elevation to the leadership position in the industry, the simplicity in UNIQUE ELECTRO TRADERS flexibility and openness to new market trends and changing technology continue to be our driving force. The core values of, simplicity, team work, trust amongst people, customer focus and meeting commitments have given us a unique position and respectability among the Indian industry.

Vision

We are committed to maintain a reputed position in our field of operation, in quality, technology and performance, as well as in exploration of new business opportunities. Furthermore, our organizational culture is one that encourages constant growth and improvement. Right from human capital to production capital, we ensure that our resources are amongst the best, making us capable of delivering our promises and surpassing expectations.

Why Choose Us

Delivering Excellence Through Our Promises

We take pride in offering the best customer experience possible, and have implemented several new services, programs and guarantees to bring that experience to every one of our customers. We like to call them our "Promises to You," because we don't just offer products and services, we take care of our customers. Some of the vital factors that provide us a competitive edge above all other market players in the industry are as follows:

  • Wide range of quality products
  • Customer-focused approach
  • Competitive pricing
  • Supreme quality products
  • User-friendly designs
  • On-time delivery
Embracing the Future

Solutions Designed with You in Mind

Gearing up for the future and to keep winning in tomorrow's world, we have our well recognized market presence with a strong product portfolio, streamlined and efficient capabilities to withstand the winds of change. But we will need to be even more proactive, agile and customer centric. We will need to anticipate the future and be ready with solutions, even before the customer asks for them.

Client Assurance

Delivering Satisfaction and Reliability

Our goal would be to satisfy customer needs in time and build long lasting relationships with the customer. We always try to provide satisfaction to our customer with our cost, product availability and service. We assure our clients of quality products and excellent after sales service. This way we believe we sell peace of mind and help our clients focus on their core business. We claim to be one stop solution for all their electrical needs.